Hero's Journey Dubai pricing
One membership covers all five training zones and the Assessment Center, with a coach leading every class. There are no per-class fees and no separate personal training charge — the coaching is the product, not an upsell.
Founding member rates
| Period | Deadline | Price (AED/yr) | Off list |
|---|---|---|---|
| 21 Sep – 4 Oct | Oct 5 | 7,500 | 34% |
| 5 – 19 Oct | Oct 20 | 8,500 | 25% |
| 20 – 31 Oct | Oct 31 | 9,800 | 14% |
| From 1 Nov | — | 11,400 (list) | — |
Founding rates are a limited pre-opening offer for the first 100 members. Your rate is locked the moment you reserve, whatever happens to pricing afterwards. All prices are per year and exclude 5% VAT in accordance with UAE tax regulations.
What the membership includes
- All five training zones — Upper Body, Lower Body, Bootcamp, Metcon and Megaformer
- A coach leading every class, included in every session
- The Assessment Center, with a full reassessment every two months
- A heart rate monitor in every class, shown on the studio screen in real time
- A tablet at every strength station showing your last weight, your reps and what to load today
- A program shaped by your goal, so you know which classes to book across the week
How the pricing works
Most of Dubai's boutique studios are single-format: you pay one membership for spin, another for reformer Pilates, another for strength. Hero's Journey is multimodal, so strength, HIIT and Megaformer sit inside the same membership and the same program.
At the founding rate of AED 7,500 a year, that works out to AED 625 a month for unlimited coach-led classes across all five zones plus assessments. The list price after the pre-opening period is AED 11,400 a year.
Reserving costs nothing today. No card is taken at reservation — we contact founding members with payment details before the studio opens in November 2026.
Pricing questions
Founding member rates start at AED 7,500 per year, rising through AED 8,500 and AED 9,800 as the pre-opening tiers close. The standard list price is AED 11,400 per year. All prices exclude 5% VAT.
All five training zones — Upper Body, Lower Body, Bootcamp, Metcon and Megaformer — plus the Assessment Center, a coach in every class, a heart rate monitor, and a full reassessment every two months. There are no per-class fees and no separate personal training charge.
Nothing is charged when you reserve. Reserving a founding spot is free and takes no card. We contact founding members with payment details before the studio opens in November 2026.
No. Your founding rate is locked the moment you reserve, regardless of how much pricing rises for reservations made after yours.
Founding member pricing is annual. Reserve a spot and we will confirm the full set of membership options with you before opening.
No. All prices exclude 5% VAT, charged in accordance with UAE tax regulations.
Reserve your founding spot
Free, no card required. Founding members get pricing details first.