Legal

Privacy Policy

Effective 01/SEP/2026 · version 1.0

In case of conflict, the Arabic version prevails.

Read the signed bilingual original (PDF)

HEROS JOURNEY FITNESS CLUB L.L.C ("Hero's Journey", "we") is the controller of your personal data. Commercial Licence No. 1549553. TRN 105333116900001. Registered address Warehouse 9, Kunooz 12 Street (7B Street), Al Quoz Industrial 1, Dubai, UAE. Contact: dubai@hj.fit.

This policy explains what we collect, why, who receives it, where it goes and what you can do about it. It follows UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the PDPL).

1. What we collect and why

DataPurposeLawful basis
Name, date of birth, Emirates ID or passport number, nationalityIdentifying you, verifying age, membership administrationPerformance of contract
Mobile, email, addressBookings, notices, confirmations, service messagesPerformance of contract
Emergency contact detailsContacting someone if you are injured or unwellVital interests
Payment card details (held by our processor)Collecting feesPerformance of contract
Health information you declareAdmission decisions and your safetyExplicit consent and vital interests
Bookings, attendance, Class history, weights liftedRunning your membership and programmingPerformance of contract
Heart rate during ClassesTraining intensity and progress trackingSeparate explicit consent
Body composition assessmentsProgress trackingSeparate explicit consent
CCTV footageSecurity, incident investigation, safetyLegitimate interests
App usage data, device identifiers, IP addressRunning the app, security, fixing faultsContract and legitimate interests
Marketing preferencesSending offers if you asked for themConsent

2. Heart rate and body composition — your choice

Heart rate and body composition tell us things about your body. We treat them as sensitive data and handle them separately from everything else.

  • Collection requires your separate, explicit consent, given as its own tick at sign-up.
  • You can refuse, and you can withdraw consent at any time, through the app or by emailing dubai@hj.fit. Your membership, price and access are unaffected either way.
  • Wearing a heart rate monitor is optional. You can attend any Class without one.
  • This data is not diagnostic. It is not reviewed by a clinician and we give no medical opinion on it. Do not rely on it to make decisions about your health. If something concerns you, see a doctor.
  • We keep granular heart rate data for [24] months, after which it is deleted or irreversibly aggregated.

3. Who receives your data

Category of recipientPurposeLocation
Payment processingCollecting membership fees and issuing refundsUAE and abroad
Membership app, bookings and access controlRunning your membership, class bookings and entryStored in the UAE
Performance-tracking providerProcessing heart rate and body composition dataStored in the UAE, processed in the EU/EEA
Member communicationsService messages and, where you have opted in, marketingUAE and abroad
Hero's Journey Fitness Inc. and its master franchiseeBrand standards and aggregate reportingUSA and Kazakhstan
Professional advisers, auditors and insurersAdvice, claims and auditUAE
Government and regulatory authoritiesWhere required by lawUAE

We do not sell your personal data.

A current list of our service providers, naming each one and where it operates, is published at [hj.fit/processors] and is available on request from dubai@hj.fit. We update that list when a provider changes. This policy tells you the categories of recipient and the safeguards that apply to each; the list tells you who they are at any given time.

4. Transfers outside the UAE

Some of the recipients above are outside the UAE. Where that is the case we transfer data only where the PDPL permits it — because the destination provides an adequate level of protection, because appropriate contractual safeguards are in place, or because the transfer is necessary to perform your contract with us.

You can ask us for details of the safeguards applying to any specific transfer by emailing dubai@hj.fit.

4A. Where your data is stored, and where it is processed

Your membership records, bookings, attendance and performance data are stored on servers located in the United Arab Emirates.

Some processing of that data is carried out by service providers outside the UAE, who access it remotely rather than holding their own copy. In particular, your heart rate and body composition data is processed by a performance-tracking provider located in the European Economic Area.

Because performance data is sensitive, we apply additional safeguards to it: every provider that processes it does so under a written data processing agreement which permits processing only on our instructions and only for the purposes described in section 2; the provider may not use the data for its own purposes, disclose it to anyone else, or retain it after our instruction to delete; and providers in the European Economic Area are additionally bound by the European General Data Protection Regulation.

We rely on your separate explicit consent for this processing. If you withdraw that consent, the processing stops and we instruct the provider to delete the data it holds. Withdrawing does not affect your membership, your price or your access.

5. How long we keep it

DataRetention
Membership records and contractsDuration of membership + [5] years
Health declarationsDuration of membership + [5] years
Financial and tax records[5] years as required by law
Granular heart rate data[24] months
Body composition assessmentsDuration of membership + [12] months
CCTV footage[30] days unless retained for an incident
Marketing preferencesUntil you withdraw consent

6. Your rights

Under the PDPL you can:

  • Access the personal data we hold about you
  • Correct anything inaccurate or incomplete
  • Delete your data, where we have no overriding legal obligation to keep it
  • Restrict or object to how we process it
  • Receive a copy in a portable format, or have it transferred
  • Withdraw consent at any time, for anything based on consent — including performance data and marketing
  • Object to automated decision-making that significantly affects you

To exercise any of these, email dubai@hj.fit. We respond within [30] days. If you are not satisfied, you may complain to the UAE Data Office.

Withdrawing consent does not affect processing carried out before you withdrew it.

7. Marketing

We only send marketing if you have opted in. Every message carries an unsubscribe link, and you can opt out at any time through the app or by emailing us. Opting out does not affect service messages — booking confirmations, payment notices, schedule changes and cancellation confirmations are part of your membership.

8. Photography at the Club

We sometimes photograph or film the facilities for promotional use, and Members may appear incidentally. We display notice when filming is taking place, and you can ask not to be included. We will not use a photograph or video that identifies you individually for marketing without your separate written consent.

9. Security

We apply technical and organisational measures to protect your data, including access controls, encryption in transit and restricted staff access. No system is completely secure, and we cannot guarantee the security of data transmitted over the internet.

If a breach occurs that poses a risk to your data, we will notify the UAE Data Office and, where required, you.

10. Children

We do not knowingly process the data of anyone under 13. Members aged 16–17 are registered with the consent of a parent or legal guardian, who countersigns the application.

11. Changes

We may update this policy. The current version is always available at the Club and in the app. We will notify you of material changes by email.

12. Contact

Questions, requests or complaints: dubai@hj.fit, or write to us at the address above.